What I Do?
I specialize in filmmaking and video production, creating high-quality video content from start to finish. I handle everything from initial concepts to final edits, including filming, directing, and post-production for global organizations. I also have a passion for audio storytelling, producing compelling podcasts that inform and engage listeners.
My expertise also extends to photography and visual storytelling. I capture compelling images for a range of purposes, from humanitarian advocacy to corporate branding, ensuring that every photo tells a powerful story.
In addition, I develop and implement content strategies to help organizations boost their digital presence and reach their audience more effectively. My work in this area focuses on creating multimedia strategies that drive engagement and meet key organizational goals.
I have extensive experience in humanitarian and crisis communication, having covered conflict zones and aid projects. This background gives me a unique ability to tell urgent and meaningful stories in sensitive environments.
Finally, I am committed to training and capacity building. I've taught journalists, NGOs, and media professionals how to produce multimedia content, hone their visual storytelling skills, and create impactful digital content.
With over 15 years of experience in communications and marketing, I'm a seasoned professional specializing in strategic messaging, storytelling, and crisis communication across the Middle East and Africa. My work spans from filmmaking and video production, where I create high-quality audiovisual content from concept to post-production, to photography and visual storytelling for humanitarian advocacy, corporate branding, and media coverage. I have a strong background in humanitarian and crisis communication, honed through my role as a Regional Audiovisual Producer for the ICRC | International Committee of the Red Cross, and I am skilled at developing and executing multimedia strategies that enhance audience engagement and align with organizational goals. Additionally, I am a dedicated multimedia trainer, having trained journalists and media professionals in multimedia production and visual storytelling.